#What are the Best Real Estate Database Software
Finding the right real estate database software can feel like searching for a needle in a haystack. You want a platform that not only stores contacts but also manages leads, automates follow-ups, and provides insights to close more deals. In this article, we'll explore ten industry-leading solutions—from Follow Up Boss to LionDesk—so you can compare features, pricing, and user experiences. You'll also learn the differences between cloud-based and on-premise deployments. By the end, you'll know which system fits your workflow and budget. Ready to upgrade your tech stack? Let's dive in.
Follow Up Boss
Follow Up Boss has carved out a reputation for its ease of use and powerful automation. Real estate teams love its centralized inbox, which ensures no lead slips through the cracks. When a new inquiry arrives—whether from Zillow, Facebook, or your website—Follow Up Boss instantly assigns it based on your lead-routing rules.
Many users highlight the platform's intuitive interface and flexible reporting. You can track individual agent performance, monitor pipeline stages, and even set up goals to gamify your team's follow-up efforts. A real estate brokerage in Austin reported a 25% increase in lead conversion after integrating Follow Up Boss into its marketing funnel. That's the kind of impact you can expect once your team masters the tool's automation and drip-campaign features.
Propertybase
Built on Salesforce, Propertybase scales effortlessly from solo agents to large brokerages. One of its standout features is its fully integrated IDX website builder, which requires no coding. Agents can customize landing pages, capture leads, and sync them directly into the CRM.
Propertybase also offers transaction management, so you can monitor contracts, track deadlines, and collaborate with clients and vendors. A Miami-based boutique brokerage credits Propertybase with reducing paperwork by 40%. The system's depth comes at a cost: the Salesforce foundation means a steeper learning curve and higher price point. Yet, if you need enterprise-grade capabilities and can invest in training, Propertybase delivers.
Zoho CRM
Zoho CRM appeals to budget-conscious teams that still need robust functionality. You get contact management, deal pipelines, workflow automation, and built-in analytics—all starting at under $20 per user per month.
Zoho's Marketplace boasts dozens of real-estate–specific extensions, from MLS integration to e-signature tools. One San Diego agent used Zoho's workflow rules to automate welcome emails and appointment reminders, freeing up six hours per week. The interface isn't as bespoke as niche real estate platforms, but its flexibility and price make Zoho CRM a wise choice for smaller teams or those just starting.
Boomtown
Boomtown focuses on lead generation and nurturing. Its standout offering is a digital marketing engine that runs pay-per-click campaigns, social media ads, and SEO—all managed inside the CRM. Leads flow directly into Boomtown's dashboard, where you can segment, score, and assign them automatically.
Real Geeks, a fast-growing team in Denver, saw a 35% lift in qualified leads within three months of switching to Boomtown. They credit the platform's data-driven ad recommendations and predictive lead scoring. On the other hand, Boomtown's monthly fees can increase rapidly as you add ad spend and additional features. Still, if your priority is high-volume lead capture and sophisticated marketing, Boomtown deserves a hard look.
Real Geeks
Real Geeks combines lead generation websites with a CRM that emphasizes lead conversion. Their keyword-optimized IDX sites attract organic traffic, while built-in chatbots and follow-up sequences keep prospects engaged.
One Arizona investor-agent praised Real Geeks for cutting his response time to under two minutes. He attributes his 50% increase in listing appointments to that speed. Real Geeks also offers seller's market reports and automated CMA reports—helpful for teams that want to showcase market expertise. Though it lacks some advanced analytics found in enterprise tools, Real Geeks strikes a nice balance between simplicity and effectiveness.
Wise Agent
Wise Agent stands out for its affordability and personal touch. Founded by a real estate couple, it offers free setup consultations and one-on-one training. Agents get contact management, task reminders, drip campaign builders, and transaction checklists at a flat rate of under $30 per month.
A family-run brokerage in rural Texas credits Wise Agent with streamlining workflows across its three offices. They use the mobile app to list appointments, pull up property histories, and email contracts on the spot. If you want a CRM that feels like having a personal assistant without the high price tag, Wise Agent is worth trying.
Rethink CRM
Backed by Lone Wolf Technologies, Rethink CRM caters to brokerages seeking deep MLS integration. It automates data syncing so listings, contacts, and transactions stay current across all platforms.
Beyond core CRM functions, Rethink includes commission-tracking tools, making it easy to split fees and generate reports that are broker-friendly. A Canadian franchise group reported simplifying its accounting reconciliation by 70%. Onboarding does require a dedicated administrator and some technical know-how. But for large brokerages or franchisors, Rethink's MLS-centric design pays dividends.
Market Leader
Market Leader delivers everything an agent needs to generate and nurture buyers and sellers. Its website packages come SEO-optimized, with premium neighborhood pages that drive organic traffic. Once leads arrive, Market Leader's CRM kicks in with email drip campaigns, task reminders, and lead-scoring signals.
A Chicago team saw a 20% bump in seller leads after deploying Market Leader's "Home Valuation" landing page. They praise the platform's ease of use and comprehensive support. However, Market Leader's reporting capabilities are more basic compared to Salesforce-based solutions. If simplicity and lead generation websites are the top priorities, Market Leader hits the mark.
IXACT Contact
IXACT Contact combines CRM with email marketing in a single, cohesive interface. Agents can design branded newsletters, schedule announcements, and track open rates—all without needing to export contacts. The system also includes transaction management and automated task reminders.
Feedback from a Vancouver brokerage highlights IXACT's responsive Canadian support and bilingual interface. They especially appreciate the "to-do" lists that auto-populate with compliance deadlines. IXACT's flat per-user pricing under $40 per month makes budgeting straightforward. Although it may lack advanced analytics, it delivers reliable core features for growing teams.
LionDesk
LionDesk offers one of the most versatile communication suites in the real estate industry. Beyond email and drip campaigns, it includes unlimited text messaging and video email capabilities. You can record a quick market update on your phone and blast it to your sphere—no extra tools are needed.
A Miami agent utilized LionDesk's video emails to showcase neighborhood tours, resulting in a 60% higher click-through rate. The CRM also integrates with door-hanger printing services, enabling offline lead generation. Pricing starts at around $25 per user per month, making LionDesk a feature-rich yet affordable option for agents who favor multi-channel outreach.
Cloud-Based vs. On-Premise Solutions
Cloud-Based Solutions
Cloud-hosted CRMs require no server hardware or IT maintenance. Updates happen automatically, and you can access your data from any device. Teams scaling rapidly often prefer cloud platforms because they enable fast onboarding and lower upfront costs. However, you'll rely on your provider's security measures and internet uptime.
On-Premise Solutions
On-premise deployments give you complete control over data storage and security protocols. Some brokerages with strict compliance requirements or unique customization needs opt for this route. As you gain autonomy, you also assume responsibility for hardware, software updates, and IT staffing costs. On-premise can become expensive and slow to adapt compared to cloud-based systems.
Conclusion
Choosing the best real estate database software comes down to matching features with your business priorities. For lightning-fast lead follow-up, consider using Follow Up Boss or LionDesk. For all-in-one marketing and MLS integration, Propertybase or Rethink CRM excel. Budget-minded teams may gravitate toward Zoho CRM or Wise Agent. Finally, weigh the pros and cons of cloud versus on-premise before committing. Each platform we covered has real-world success stories and trade-offs to consider. Which one aligns with your goals? Give a demo a spin and see how it transforms your workflow.
